1. Lead the formulation of the company's marketing strategy, plan the company’s marketing mix and marketing plans based on the marketing strategy, and implement them after approval.
2. Take overall command at major public relations and promotional events, including on-site direction.
3. Regularly review and analyze the marketing environment, objectives, plans, and business activities, promptly adjust marketing strategies and plans, and develop preventive and corrective measures to ensure the achievement of marketing goals and plans.
4. Develop the company's new product launch marketing plans based on market conditions and industry trends, and oversee their implementation.
5. Negotiate and sign major marketing contracts.
6. Manage the marketing operations system: Lead the development, revision, and improvement of work procedures and regulations for the marketing system and supervised departments.

1. Educational Background: Bachelor's degree or above, with preference for majors in management or marketing.
2. Experience: More than 5 years of work experience, with overseas marketing experience preferred.
3. Language:Mandarin and English proficiency as a working language, capable of conducting business negotiations fluently.
4. Proactive, responsible, honest, and trustworthy, able to handle significant work pressure, and align with Haier’s corporate culture, maintaining Haier’s reputation.
5. Willing to accept long-term overseas assignments or frequent business trips.